asmal is a marketing and research consultancy operating exclusively within the South Pacific travel and tourism industry. In 1991 the company published the first issues of asmal australia travel and asmal new zealand travel providing subscribers with detailed quarterly analysis of the outbound travel markets of Australia and New Zealand.

For more than twenty years, asmal was closely associated with the Fiji Visitors Bureau, providing key market analysis and research advisory services to its head office and overseas directorates. Asmal was responsible for the design and implementation of the Ministry of Tourism's on-going International Visitor Survey programme  - a project that continues to this day interviewing overseas visitors to Fiji for their visitation and expenditure characteristics.

Asmal's principal, Alasdair McIntyre, has presented many papers on tourism research and travel market analysis to industry conferences and workshops throughout the Asia and Pacific region. He is a former Chairman of the Pacific Asia Travel Association's Research Authority and a recipient of a PATA citation for "outstanding contributions to travel research in the South Pacific".

Contact Details:

Address: PO Box 38-201, Howick, Auckland, New Zealand
Ph. (649) 534 3108
Fax: (649) 534 3109
E-mail: alasdair@asmal.com
Website: www.asmal.com